Chang Yu-Chin is an enthusiastic practitioner of Cradle to Cradle (C2C) who implements C2C in life and work. Finding the perfect balance of environment, economy and society is always her goal. She is committed to promoting Taiwan as the Asian leader for C2C design. Chang Yu-Chin possesses experience in industrial innovation strategy research. She was a brand communication consultant for bRAND V and a project manager of the Institute for Information Industry.