As the Global Chief Marketing Officer and President of SEMI Taiwan, Terry Tsao leads global marketing activities at SEMI, including strategic, operational, product, and communications marketing. Tsao also oversees the association’s programs, products, and services in Taiwan, and is responsible for relationships with SEMI members as well as with representatives of local industry, government, and academia. Additionally, he supports SEMI international programs and serves members worldwide.

Prior to joining SEMI, Tsao was Managing Director of International Data Corporation in Taiwan. He has also served as APAC Marketing Director for Trend Micro, Inc., and held various marketing positions with Leo Burnett Taiwan, Far Eastone Telecommunications Company, Ltd., and Ogilvy Advertising.

Tsao holds an MBA from Baruch College City University, New York, and an Executive MBA from National Taiwan University.