Steven KO, the Chairman and mastermind behind the O’right green life brand, lost his parents to kidney disease and cancer in 2002, the same year in which Hair O’right International Corp. was established. Since then, Steven vowed to take protective measures against exposure to heavy metals and chemical substances, determined to introduce green hair care products to the market. In September 2006, aiming towards becoming a green brand, O’right devoted itself to achieving its mission of keeping people healthy and making the planet we live on an eco-friendly place with the brand vision “It’s O’right”: O symbolizes the beautiful earth we live on, and “O’right” is pronounced as “all right”, which represents the aim to do what is best for the earth.